WELCOME TO Digital marketing COURSE
OASIS IT Solutions is trusted advanced advertising preparing establishment in Hyderabad, India. Set up when advanced showcasing and web advances were in beginning periods in India. Since we began our Digital showcasing organization, we concentrated essentially on giving quality preparing in advertising. We will likely convey Practical Oriented Quality Education with constant tasks.
We offer particular ability based down to earth programs in computerized showcasing preparing, search engine optimization preparing, Google AdWords, Social media advertising and web outlining course. Our advanced promoting courses are intended for understudies, working experts and business visionaries to learn and actualize the ideas in reality situations.
We offer particular ability based down to earth programs in computerized showcasing preparing, search engine optimization preparing, Google AdWords, Social media advertising and web outlining course. Our advanced promoting courses are intended for understudies, working experts and business visionaries to learn and actualize the ideas in reality situations.
COURSE content
- Digital Marketing Overview & principles
- Understanding of website(website,domain,hosting,create website)
- SEO(search engine optimization)
- SEM(search engine marketing/Adwords/ppc)
- SMM(social media marketing)
- SMO(social media optimization)
- E-mail Marketing
- Content marketing(Inbound marketing)
- Affiliated Marketing
- Google Analytics
- Online Reputation Management
SEO(Search Engine Optimization)
Introduction to SEO:
- What is Search engine optimization?
- History of Search Engines?
- How is SEO important in digital marketing?
- How is search engine important for companies?
- How can search engine impact the brand and sales of a company?
- How does search engine algorithm work?
- Components of a search engine?
- Different types of a search engine?
- Operators used in search engine
- Algorithms used in SEO
- Updates of SEO
- Website submission and verification
- Sitemaps creation and submission
- Robot.txt
- Crawls stats and Errors
- Link removal
Ø On-page
- Google website guidelines
- Fundamental On-page Factors
- Site speed analysis
- Url optimization
- keywords
- meta tags
- Meta title tags
- Meta descriptions
- Anchor tags
- Header optimization
- Footer Optimization
- Word Press SEO
- H1,H2,H3 Tags Optimization
- Image optimization
- Link building techniques
- Link building
- What domain authority?
- What is page rank
- Web directory submission
- Social Book markings
- Forum submission
- Article submission
- Forum commenting and signature
- Blog creation
- Blog commenting
- Classifieds submission
- Press release submission
- Web 2.0
- Guest posting
- Google algorithm updates
- SEO reports
- Local business listing
- Importance of local listing
- Submission of Google places
- Google Places optimization
- Business reviews
- Reports
- SEO Tools
- Introduction to Paid Marketing
- Google Ad Words account Set-up
- Types of Campaigns
- PPC Campaign Setup
- Ad Groups and Keywords setup
- Bidding strategies
- Ad Rank, Quality Score Optimization
- Ad Words Ad Formats
- Ad Extensions
- Shopping Campaigns
- Dynamic search campaigns
- Display Ads Campaigns
- Remarketing campaigns
- Mobile Apps Marketing
- Video Marketing
- Ad Words tools &techniques
- MCC Account
- Ad Words Editor Tool
- Conversion tracking
- Ad Words certification exam
- Introduction to social media marketing
- Facebook marketing
- Introduction to Facebook
- Facebook Page
- Facebook Groups
- Facebook advertising
- YouTube marketing
- Twitter marketing
- Twitter overview
- Twitter deck
- Google+ marketing
- LinkedIn marketing
- Pinterest marketing
- Email Marketing Overview
- Benefits of email marketing
- Basic terminology in email marketing
- Email Marketing Tool and Softwares
- Building email marketing strategy
- Building subscriber lists
- Designing Newsletters and pop-ups
- Types of Email Marketing Campaigns
- Reports and analysis
- Email marketing spam filter techniques
- A/B testing
- web analytics set-up
- Tools for website analytics
- Google Analytics tools
- Basic terminology and KPI’s
- Reporting and Analysis
- Goals and Funnels
- Advanced Filters
- Segmentation
- Affiliated marketing introduction
- Affiliated Marketing Tools strategies
- Types of affiliated programs
- High paying Affiliated platforms
- Affiliated Marketing Structure
- What is ad sense
- How to generate income from Affiliated marketing and Ad sense
- Blog Marketing
- Article Marketing &promotion
- Cross promotions
- How to effectively market content
- Call to action via content
- Guest blogging
- Content Marketing Tools
- What is reputation management
- Why reputation management is Important?
- Online reputation management Tools
- ORM strategies